Our work

NZTA: Ride for life

On your bike!  Inspiring New Zealanders to relax, commute, do their shopping, get to work and generally enjoy themselves on two wheels.

For the past two years, we've lead an extensive and highly successful media relations programme for the New Zealand Transport Agency to inspire New Zealanders of all shapes and sizes to dust off the old ten-speed in support of Bike Wise Month.

In both campaigns, our team has pedalled a comprehensive outreach programme spreading stories of Kiwi triumph and joy on two wheels in every media nook and cranny we can find.  We've more than met ambitious coverage and message penetration targets and helped turn Bike Wise Month and Go By Bike Day into household names.  And most importantly, each year, more and more New Zealanders are putting pedal to the pavement.