Our work

Hewlett-Packard: Fashion meets technology

Leveraging a global sponsorship to connect with New Zealand women.

Acumen created an opportunity to leverage HP's global sponsorship of Sex and the City 2 to launch the new HP Mini 210 Vivienne Tam and strengthen the perception of HP technology as stylish and innovative for a fashion-conscious female audience.

Key media and influencers came together for an evening of glamour, featuring a fashion show from Sable & Minx, where models carried the Vivienne Tam notebooks as "digital clutches", a nod to the notebook's debut at New York Fashion Week.

The event firmly cemented HP as a fashion trendsetter among attendees and garnered widespread media coverage of HP's association with Sex and the City 2.