News & views
We're ba-ack!
Posted by Acumen Republic on Monday, 23 January 2012 0 Comments
On behalf of the Acumen team, welcome to 2012! We hope you managed to find the best of the weather and, more importantly, had a great break with friends and family. I'm pleased to report our team's looking refreshed and has wasted no time getting stuck in to a myriad of new projects. Great timing then, that we are welcoming a few new faces to the team to add to our people-power. Acumen's...Read the rest of this entry »
The year that was
Posted by Acumen Republic on Thursday, 01 December 2011 0 Comments
Today is the 1 st day of December and the first day of summer. That means sun and often a hint of celebration in the air as the party season for media and marketing industries kicks in. It’s also an interesting time for last minute RFP activity and finalising programs launched across the year. December is a useful time to learn from post analysis of campaigns and apply those learning...Read the rest of this entry »
Christmas fever - all hail the Christmas consumer
Posted by Acumen Republic on Thursday, 06 October 2011 0 Comments
It's only October, but Christmas decorations are already on sale and the big jolly man in red is making his list, checking it twice and figuring out who has been naughty or nice. It has been a busy year at Acumen Republic, and we are well aware that the silly season is approaching fast. Now is the time to think about how we are preparing ourselves, and our clients, for the office shutdown, a...Read the rest of this entry »
Why PR budgets are holding fast in the face of economic uncertainty
Posted by Acumen Republic on Friday, 09 September 2011 0 Comments
This comes back to the essential principle of why companies engage PR agencies in the first place. Too often, we hear that when times are tough, marketing budgets are the first to go. Fortunately for PR, when results are measurable and value is affordable, companies continue to invest in meaningful communications. The question is - what creates this value and how can we, as industry practition...Read the rest of this entry »
Knowledge is power
Posted by Acumen Republic on Thursday, 25 August 2011 0 Comments
As PR professionals it is our job to guide our clients into the future. PR is not just about selling a product, it never has been.It's about helping our clients create change in their organisation and their industry, as well as prospering in their business. It is about helping them to understand the importance of engaging with stakeholders and building relationships that last. With our knowledge...Read the rest of this entry »
You are not just a name
Posted by Acumen Republic on Thursday, 11 August 2011 0 Comments
Character defines people and brands more than names do. Names like Moonbeam, Flash, Rebel, Mack or Petunia are expressive, they carry with them a clearly defined character. It would be surprising (but kind of cute and ironic) for a brand, pet or person called 'Flash' to be cute, cuddly and ploddy. But most people, brands and pets have names that don't carry such a clear set of associations. A br...Read the rest of this entry »
Humanised technology
Posted by Acumen Republic on Monday, 11 July 2011 0 Comments
The IT revolution is no longer just about IT. Connections have expanded beyond hard-wired networks to create a phenomenon in which technology and human nature are working together to affect the politics, economics and security of societies across the globe - among both developed and third-world countries. Everyone is somehow connected - whether they know it or not. In February this year, The Af...Read the rest of this entry »
2011 over and out
Posted by Acumen Republic on Wednesday, 29 June 2011 0 Comments
2011 has been a busy, full year for Acumen Republic. In April we made leadership and brand changes, as Michael became Executive Chairman and I moved into the CEO role. Shortly after, we gave ourselves a bit of a makeover... simplifying our branding to a common name for all of the parts of our business - Acumen Republic. We also refreshed our visual identity, including introducing you to ou...Read the rest of this entry »
Mobile Apps: Content on the go
Posted by Acumen Republic on Friday, 17 June 2011 0 Comments
We have seen the virtual explosion of mobile applications catering for those of us who prefer the small screen to the PC screen. The growth of "screenies" has been fuelled by a number of triggers, but the common denominator is the need for information to follow us where ever we go. What better way than to have this in our back pocket and visible on the mobile screen. Research from Ovum shows that ...Read the rest of this entry »
New brand and website launched
Posted by Acumen Republic on Thursday, 09 June 2011 0 Comments
Hi all, This is an exciting day for Acumen Republic and we're delighted to welcome you to our new website. We're very proud of the work around the evolution of our brand which is evident with the launch of the revitalised website this week. As one of the largest and most established Public Relations firms in the market, the Acumen Republic brand is well recognised. With the consolidation and ...Read the rest of this entry »
