Helping you stay right for the times.

As a key part of our drive to bring you the best advice and insights possible, we work closely with research and consultancy company, Windshift.

Windshift specialises in exploratory social and market research, and is best known for their 'Eight Tribes' research, ground-breaking qualitative research that provides crucial insights into consumer attitudes around New Zealand.

We are currently working with Windshift on their enlightening 'Time of the Hunter' study, looking at people's expectations of common household brands and the way their shopping and consumption patterns have changed. The aim of this research is to give us a clear understanding of the way consumers are behaving in this recession and how firms are successfully adapting to that.

This relationship, combined with our collective knowledge of your business and the changing media landscape, means we can assess your brand in terms of how 'right for the times' it is, and profile your customers in terms of their consumer attitudes and their 'hunting tribes' profile.

We also work closely with several other specialist research companies for merger & acquisiton work to uncover shareholder drivers and intentions which inform our clients' activity, and which we then use to track progress. Ipso Facto is our in-house research team which undertakes media analysis and customer and stakeholder audits.