How we do it

Acumen Republic is about delivering communications solutions to meet client business needs. We're driven by results, but we are not fixated on any one way of achieving them. The best solution might require research, advertising, design, public relations, marketing, events or a combination of these things. That's why we have six specialist teams. We can integrate these or we can deliver specialist services.

We offer a unique strategic process which we call Insights to Impact, designed to deliver robust thinking and smart tactics, backed up by measurable outcomes.

Insights & Intelligence
We can provide intelligent and insightful advice about the audiences you need to engage with, the sectors in which you compete, and the trends driving consumer or trade behaviour. Through both in-house resource and external partnerships, we have a large bank of industry and market intelligence across many sectors; invaluable knowledge that can help grow your business and achieve your business goals.

Ideas & Influence
We execute best-in-class communication programmes: from marketing communications to trade advertising and promotions; from sponsorship and events through to internal communications and change management; from corporate and Government affairs to capital markets and crisis management.

Impact & Effectiveness
We offer purpose-built measurement tools enabling our clients to gauge their 'total market presence'. We can round out your understanding of where your brand or business sits in its real market, not just the media you pay for, but the media your customers consume.

We can measure campaign impact and effectiveness, brand engagement and awareness, sales conversion, policy and regulatory change, reputational or brand damage, sponsorship value and employee engagement.

This unique approach is designed to ensure that we're able to deliver innovative, impactful and effective outcomes for our clients. On time, on brief and on budget.

How we measure up

To make sure we’re achieving the above goals, we recently surveyed about one hundred of our clients. The results were extremely interesting.

The factor that our clients rated the most important (and for which we scored an average of just over 7.5 out of 10) was achieving desired impacts and outcomes.

We also scored over 7.5 for quality of service delivery, understanding of our client’s business, and knowledge and expertise of the consulting team, all of which were rated at over 50% in importance.

Sitting just on 7.5 and again rated over 50% in importance, were our ability to be proactive, responsive and innovative in solving problems and timeliness of delivery.

In essence, our clients assess us highly on the qualities they regard as important.