Our Constitution

Like many republics, at the heart of our thinking is a "constitution". Ours is based on three simple tenets:

Firstly, with intelligence and insights we shall create outstanding ideas.

Secondly, we shall use the best channels of influence to engage customers and incite action with those ideas.

Thirdly, we shall measure the impact and effectiveness of those ideas so our clients know they're getting excellent results and excellent value.

At the heart of Acumen Republic are also some important beliefs.

As a group, we share a set of common values:

	credibility in our teams,
	energy in our actions,
	creativity in our thinking, and
	real warmth in our relationships.

We also have a clear sense of our ethical obligations towards our clients and acknowledge these through adherence to the Public Relations Institute of New Zealand (PRINZ) Code of Ethics, the Public Relations institute of Australia (PRIA) Code of Practice and Code of Ethics, and the New Zealand Advertising Standards Authority (ASA) Advertising Code of Ethics.