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Joe Hedditch
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A few facts about Ipso Facto Research.
Media analysis is a crucial part of any successful communications programme. As that fact is increasingly recognised by companies, it's an exciting time to be involved in this field of research.
As the media landscape changes, our work also demands innovation. Our unique products, tools and methodologies are constantly evolving to ensure that our analysis remains as relevant, comprehensive and insightful as possible.
With a background in market research, I've always loved the intellectual challenge and the variety that research offers. At Ipso Facto Research I get plenty of both. We offer tailored solutions for a number of clients from diverse industries, and we have a range of products to make sure we can suit everyone's budget. We analyse a diverse spectrum of media which certainly keeps things interesting.
I'm lucky to work with a brilliant team of analysts and writers (and incidentally, indoor soccer whizzes) at Ipso Facto Research, and we also have a great relationship with the other brands in the Republic. We can easily tap into the wisdom of our communications experts when we need it, and get a fresh perspective on the work that we're doing to make sure it's as relevant and meaningful as possible.
It's very satisfying to know that the information we provide to clients is being put to good use, informing and directing their media strategies and attracting a growing readership within client organisations.
Prior to life at Ipso Facto, Joe spent six years working as a market researcher in the UK encompassing a wide range of research techniques, project types and industries - including video games, tourism and luxury cars. While quantitative research and analysis has become his forte with Ipso Facto Research, he also spent two years working in a specialist qualitative research environment.
Joe's passion for current affairs stimulated his move into the field of media analysis, and his love of the Great Outdoors brought him to New Zealand. He has been designing, managing and analysing research projects in the New Zealand media environment since 2006.