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Andrea Hammond
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A few notes about n.b. Marketing.
I'm Andrea, Group Director - Brands. n.b. Marketing is a unique, boutique team that helps brands connect more effectively with consumers and beyond. By beyond, I mean customers, sales forces, channels, distributors, retailers, wholesalers, influencers, shareholders, legislators, partners, associates, suppliers, collaborators, competitors and even Australian head offices.
I am inspired by the uniquely holistic and integrated approach that this team can take, thanks to diverse expertise across the whole group in the disciplines of brand strategy, research and consumer insights, PR, online social networking, consumer promotions, trade promotions, staff training, event management, merchandising, sampling, direct customer communications, clubs and loyalty programmes, advertorial ... even advertising.
We believe that brands connect with 'consumers and beyond' in hundreds of ways every day and every touch point is an opportunity to amplify your brand's story. Advertising should be the icing on the cake, not the mainstay of your communication strategy. We are uniquely placed to work alongside traditional advertising and media agencies to join the dots and connect your total communications strategy. We'd love to talk to you about practical ways to project your brand story across all audiences and touch points.
In her earlier career, Andrea was a Group Account Director and then Senior Planner at Saatchi & Saatchi Wellington, working with Telecom and NZ Lotteries, among others. Prior to Saatchi's she was in Marketing at BNZ and NAB (UK).