Raising the bar for Forsyth Barr.
A longstanding client of Acumen Republic, we went back to basics with Forsyth Barr, developing its brand values and core brand proposition, "taking care of tomorrow, making the most of today". This brand work was then built into a comprehensive marketing strategy that incorporated a number of business components including publications, brochures and DM, sponsorship leverage material and awards programmes. more...
Raising the bar for Forsyth Barr.
A longstanding client of Acumen Republic, we went back to basics with Forsyth Barr, developing its brand values and core brand proposition, "taking care of tomorrow, making the most of today". This brand work was then built into a comprehensive marketing strategy that incorporated a number of business components including publications, brochures and DM, sponsorship leverage material and awards programmes.
Our approach was to develop a 'look and feel' for Forsyth Barr that galvanised the brand and all the different service offerings. A design style was created that emphasised key elements of the brand: its heritage and New Zealand essence, extensive product and service offerings and research expertise.
The design incorporated landscape elements to reflect the New Zealand ownership and the fact that New Zealanders' minds and hearts are so dominated by landscapes. This was combined with a powerful, dramatic colour palette and a simple cruciform shape to symbolise the far-reaching assistance that financial advisors can offer to their clients on a day-to-day basis.
Our work with Forsyth Barr has helped increase the profile of the company in its specified target segment and has raised awareness of its overall product and service offerings. The new collateral was received extremely well by investment advisors, stakeholders, potential clients and existing clients, with strong anecdotal comments received from these groups.
Two awards. One solution.
In 2008, the Screen Directors Guild Screen Awards and the Television Broadcasters Council's TV Awards were amalgamated into one: the Qantas Film and Television Awards. To bring these two prestigious events together as one, we developed a clear-cut, long-term communications plan promoting the new Awards programme via a website, collateral and media relations. more...
Two awards. One solution.
In 2008, the Screen Directors Guild Screen Awards and the Television Broadcasters Council's TV Awards were amalgamated into one: the Qantas Film and Television Awards. To bring these two prestigious events together as one, we developed a clear-cut, long-term communications plan promoting the new Awards programme via a website, collateral and media relations.
A key element of the brief was to evolve a new visual identity for all elements of the awards. The challenge was to create something striking, strong and powerful which could appropriately reflect two of the most glamorous (and highly visible) industries in New Zealand.
Thus, the trophy itself was designed with two separate yet closely intertwined elements or 'foils', to mirror the duality of the two awards. They were set against a red background to reflect the passion and glamour of both industries and also the corporate colour of their sponsor, Qantas. At the same time, the use of silver pays homage to the allure and magic of the silver screen.
We then translated this simple yet powerful look and feel through all elements of the awards, including the website, HTML newsletters, event collateral, trophies and certificates. These design elements were then developed further for the 2009 Awards which recently took place in September - by all accounts another highly successful and glittering event.